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Blake Hooper ran against an incumbent supervisor in June, 2022 with a fully bilingual campaign. The challenge of creating a bilingual doorhanger resulted in this oversize piece – the candidate walked 10000 of this piece. The campaign also consisted of signs, an 11"x17" mailed brochure, and a mailed 8.5"x11" postcard, as well as the usual digital/social media advertising. While the incumbent avoided a runoff and was reelected, the margin of his victory was reduced with every vote count update, until the margin of his victory was less than 3%. 11"x17", 5.5"x17" finished size, die cut for doorhanger and perforated for a return postcard. Copyright 2022 |
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