Measure R would have significantly changed the pace of development in Healdsburg, so an aggressive campaign was launched to oppose its passage. As part of the campaign, 3 mail pieces were sent; this was the second piece of mail and featured a sickly greenish collage of development on the front cover. The measure failed, with over 59% of voters voting NO. Designed digitally, printed conventionally. 8.5”x11” Copyright 2016 |
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