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In the San Francisco Mayoral race, which utilized ranked choice voting (explaining the endorsement of more than one candidate), SEIU did three billboards as part of a coordinated IE campaign which included newspaper ads, online ads and direct mail. The San Francisco Chronicle did an article on Sunday, 10/23/11, called “Ranked-choice voting complicates S.F. mayor's race” featuring a photograph of one of the billboards – can’t buy publicity like that! 15’2”x49’2” Copyright 2011
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