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As a result of my personal political beliefs and activities, I do a great deal of political design, which also involves project management, as well as all the other activities I undertake in the commercial arena. Political design is a different animal than other commercial design, because the “customer” is a voter who is often unaware or even uninterested in their need for the “product” being sold. Everyone should vote, and should care about candidates and issues, but large percentages of people not only don’t vote, but haven’t had a reason to care. Although all campaigns focus on “likely voters,” often the percentage necessary to win will come from those who are less likely to vote. Keeping your natural allies, selling those on the fence, and persuading unlikely voters in a campaign that is usually only effectively a few months long is always a challenge. It's ironic that with the existence of continuous aggressive digital contact face to face contact with actual voters at their homes remains the most successful means of communication, with direct mail following right behind that individual contact. Because of the time constrained limits in any campaign, everything has to happen quickly, and the project management I do is almost as important as the design. Almost every campaign requires application of my extensive photo manipulation skills. Unfortunately, AI is still disastrously awful at what I need done, so I’m still doing it the “old fashioned” digital way. I almost always work directly with consultants, designing materials for candidates and for committees trying to pass ballot measures, as well as on member-to member and independent expenditure communications. Although I am a hired gun, and am not a part of campaign committees, I take confidentiality extremely seriously, and never disclose anything I learn while designing materials for any of my clients. Please contact me for further information about how seriously I take confidentiality and firewalls. Telling a campaign’s story in a way that interests voters within the peculiar limitations of political design still engages me.
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Errant Art, FAX 707-595-5806 Questions and comments welcome – email
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